Does Nissan think we’re stupid? Perhaps you’ve seen Nissan’s latest TV commercial. If you haven’t seen it, here it is: http://tinyurl.com/44umutv
I’ll pause to let you watch it, throw out a few expletives and then wretch if you must. I don’t think I’ve ever seen a TV commercial so offensive on so many levels.
For starters, the entire concept is ridiculous. Nothing depicted in the commercial (alarm clock, coffee pot, hair dryer, computer, etc.) actually runs on petroleum products. There’s so much disinformation out there now about oil, the last thing our culture needs is a car company leading uninformed people to think oil powers our electrical system.
Then there’s the images of all the electrical appliances spewing smoke as if coming from a very old grass trimmer. Give me a break! More than 90% of the cars on the road burn so cleanly these days no emissions can actually be seen coming from the tailpipe.
The real kicker, however, is that Nissan thinks we are all so stupid that we don’t realize that more than 99% of the cars it produces run on… wait for it… gasoline or diesel! Nissan is putting out bizarre propaganda undermining its own products! This kind of marketing is beyond perplexing.
Memo to Nissan: It’s time to fire your ad agency.
13 Responses to “Nissan’s Miscalculation”
-
-
Recent Posts
Comments
I guess you missed the part that says “What if everything ran on gas”? Or even the disclaimer at the bottom that read “Dramatization”. No one believes that these products run on gasoline. It’s a hypothetical situation.
Note to you: This is why you don’t run an ad agency.
Jason,
No, I didn’t miss the part about “Dramatization” and obviously everyone knows that’s what it is. However, you are wrong about people not believing electric products run on oil. There is a shockingly high percentage of people who think we use a lot of oil-based fuel to generate electricity (We actually do, but it’s in small quantities).
Note to Jason: I take it as a compliment that you think I am not qualified to run an ad agency. This film is about bringing truth and reality to the people, not manipulating them with pitiful dramatizations.
Jason and Mark, LOL, LOL, LOL… this commerical is so stupid that it doesn’t need a disclaimer. However, what if there were no electricity? How? A complete shutdown of our power grids. It’s very possible. What then? A gas generator will be helpful.
Amen Mark.. I think I speak for everybody when I say, we’re all tired of the lies that we are fed on a daily basis.
Actually Jason, the commercial forgets to how the all-electric nissan leaf is even possible today through all the burning of dirty coal, then the less than efficient transmitting it over miles of steel cable (also used a lot of coal to create) all be it at a line loss avg of like 15% then ramped down in voltage to loose another 15% and store in a lithium ion battery that will degrade and be useless in 8-10 years. Oh yeah, how clean is coal? Behind every electric car is a car company AND a COAL company, AND a bought and paid for government.
What amazes me is how many people think that gasoline is pumped from oil wells, as, well, gasoline. What disturbs me is that many people in media, with the power to educate and inform, think the above. The perky blonde reporter with more looks than brains – male or female – has been encountered and is real.
It’s amusing how Nissan fails to show where electricity comes from. Where are the images of coal burning power plants or the strip mining required to obtain the coal?
I tend to view this ad with humor. But at its core, the ad insinuates that electric cars are more “green.” As Katie points out, the majority of the electricity for these cars is generated by coal-fired plants as that is easily the lowest cost electricity source and most likely will be for decades. Another solid waste problem is created when the batteries no longer hold a charge and need to be disposed.
You might consider your next documentary about where electricity comes from since there is overwhelming ignorance and misinformation about that topic and its economics.
Doug, true enough. And when it comes to electric cars, there are other problems as well, as Chevrolet is not discovering with the Volt. Imagine if you had purchased one of these heavily-subsidized cars and that you are now concerned the battery may blow up. Chevy is concerned as well, which is why they are offering “free” loaners to Volt owners. I don’t say this as an attempt to totally discredit electric cars, but simply to point out one of the many limitations of these expensive cars that won’t have a meaningful impact on our transportation needs for a very long time, if ever.
BTW, Prius owners stay tuned. It will be interesting to see what happens when the batteries on these cars begin to fail and owners are hit with replacement and disposal costs.
If Nissan wants to dispense with the ‘dramatization’ and hit us with some reality, then why not put us in one of their Leaf vehicles and take us on a vacation to Key West, Florida in one of its commercials–you know, to save gas?
Using my house in Ohio as the starting of point, it would be a 1440 mile drive. Considering the mile range per charge (100 miles) and considering the charge time at each 100 mile interval–8 hours using a 220v charging station and 16 hours using a 100v charging station–I estimate that it will take anywhere between 6 days and 10 days just to arrive and begin my rest and relaxation.
Nissan, give us that commercial; and if you want to toss in a dramatization, show us the inevitable divorce that would result if a man and his wife every actually took that trip. That ride back would be worth another commercial.
Oops…forgot the sleep time–add 2 days and 3.33 days, respectively, at 8 hours a pop.
Nissan’s Miscalculation | spOILedthemovie.com – just great!
I had not seen that nutty commercial till now. It’s completely absurd on many levels and the errors of it’s illogical ways have been pointed out by those commenting on this post.
Great conversations!
Cheers,
Alexander
billig tandblekninng med laser…
[...]z Hmm is anyone else experiencing problems with the pictures on this blog loa bv[...]…