Does Nissan think we’re stupid? Perhaps you’ve seen Nissan’s latest TV commercial. If you haven’t seen it, here it is: http://tinyurl.com/44umutv
I’ll pause to let you watch it, throw out a few expletives and then wretch if you must. I don’t think I’ve ever seen a TV commercial so offensive on so many levels.
For starters, the entire concept is ridiculous. Nothing depicted in the commercial (alarm clock, coffee pot, hair dryer, computer, etc.) actually runs on petroleum products. There’s so much disinformation out there now about oil, the last thing our culture needs is a car company leading uninformed people to think oil powers our electrical system.
Then there’s the images of all the electrical appliances spewing smoke as if coming from a very old grass trimmer. Give me a break! More than 90% of the cars on the road burn so cleanly these days no emissions can actually be seen coming from the tailpipe.
The real kicker, however, is that Nissan thinks we are all so stupid that we don’t realize that more than 99% of the cars it produces run on… wait for it… gasoline or diesel! Nissan is putting out bizarre propaganda undermining its own products! This kind of marketing is beyond perplexing.
Memo to Nissan: It’s time to fire your ad agency.